SERVICES

Your Mission,

Our Expertise.

Fundraising Firm Consultation & Management

Let us help you navigate your journey to successful fundraising!

We'll assist you in securing the perfect telemarketing, face-to-face, direct mail or digital agency for your organization.

Support through the RFP Process and Selection
Contract negotiations
Initial Client Kick-off and Campaign Launch
Preparation of Campaign Elements and Materials
Expertise in Data & Analytics
- Donor File Analysis
- Budgeting & Projections
- Audience Selection
- Live Campaign Analysis & Tracking
MUCH More!

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Campaign Strategy

Reach out to us today to discover how we can help you realize and achieve your organization's goals!

Herculean Consulting has helped to develop hundreds of multi-channel, direct fundraising campaigns and strategies on behalf of more than 100 different organizations.

FULL FISCAL YEAR FUNDRAISING PLANS

Campaign Projections
Donor Select & Ask Strategy
Projected vs. Actuals Tracking
Insightful advice during FY on strategic pivots or opportunities for stop-loss or recovery

FUNDRAISING CREATIVE ELEMENTS

Call Center Scripts & Fulfillment Series Copy
Direct Mail Copy
Newsletter Design
Email Campaign Copy
Assistance with Press Releases

DONOR DATABASE MANAGEMENT

Audience Select
Donor Segmentation
Campaign File Preparation
Database Hygiene (Donor Requests and Contact Preferences

REPORTING & ANALYSIS

Donor File Analysis
Active Campaign Reporting
Post-Campaign Analysis
Compliance Reporting Needs
- 990 and Audits
- Campaign Financials
- Accounting/Invoicing

Telemarketing

Primary POC between call center and organization
Specializing in TM Campaign Types:
- Single-Gift Donor Renewal Campaigns (Active and Lapsed)
- Sustainer Invitation Campaigns
- Acquisition Campaigns
- Thank You Calls/Surveys
- Planned Giving/Bequest Lead Generation

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Creation of Call Center scripts, fulfillment series copy (letters, email, text), and ask array testing and recommendations
File Select, utilizing specific donor data points and trigger segments to leverage and maximize TM performance.
Monitor Results, providing thorough reports and insightful recommendations throughout the campaign
- Reporting on Active/Previous Campaigns (Customizable)
- Guidance on Campaign Strategy Adjustments to Increase KPIs
  - Pivot elements to amplify key metrics (ie. script or ask array)
- Review of Agent/Caller Statistics on TM Campaigns
Design/Execution of TM Call Plans

Direct Mail

Specializing in DM Campaign Types:
- Single-Gift Donor Renewal Campaigns (Active and Lapsed)
- Mid-Level Appeal/Stewardship
- Special Appeals/Disaster Response
- Sustainer Invitation Campaigns
- Acquisition Campaigns
- Newsletter Design
- Thank You/Stewardship Letters

Create DM Copy, including recommendations on versioned language and messaging to specific segments,
Ask array recommendations and testing.
File Select, including utilization of specific donor data points and trigger segments to leverage and maximize performance.
Appeal Code Creation/Tracking
Project/Performance Tracking – throughout the mail cycle

Email & SMS/Text

Specializing in Email and/or Text Campaign Types:
- Single-Gift Donor Renewal Campaigns (Active and Lapsed)
- Mid-Level Appeal/Stewardship
- Special Appeals & Email Blasts
- Sustainer Invitation Campaigns
- Acquisition Campaigns
- Engagement & Impact Emails/Texts
- Thank You & Receipting via Email/Text

Create Email Copy, including recommendations on versioned language to specific segments, as well as ask array recommendations/testing.
Create Emails (Schedule for Send/Resend)
File Selection/Segmentation
Appeal Code Creation/Tracking
Manage “Unsubscribes” – Pull info into Donor Database
Performance Tracking

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Staff & Organizational Development

Herculean Consulting will help you strengthen your business by improving efficiency, collaboration, and employee satisfaction while reducing turnover and internal friction. We evaluate team structure, roles, and workflows to optimize performance.

We can help you facilitate team-building, skill-building, and culture-shaping initiatives that align with your business goals!

Performance Management & Accountability Systems

We help businesses design and implement clear performance frameworks including KPIs, feedback loops, and goal-setting processes. We also train managers to lead effective performance conversations and drive team accountability.

We'll help you every step of the way to increased clarity, productivity, and morale across teams by setting expectations, tracking progress, and recognizing achievements.

Leadership Development & Training

We offer customized training and coaching programs for emerging and existing leaders.

Topics include:

Communication
Delegation
Conflict Resolution
Strategic Thinking

Let us help you strengthen leadership capacity, boost team morale, and foster a culture of continuous improvement!

Change Management & Organizational Transformation

Whether you're navigating growth, restructuring, or cultural change, we provide strategic guidance and hand-on support to manage transitions smoothly. We help align leadership, communicate effectively, and ensure staff buy-in throughout the change process.

We're there to help you reduce disruption, maintain momentum, and build resilience during periods of uncertainty.

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Business Strategy & Growth Consulting

We work with leadership to clarify vision, identify market opportunities, and create actionable growth plans. Our approach blends market research, operational insight, and brand alignment.

We can help you accelerate business growth with focused strategy, resource allocation, and clearer direction.

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Budgets & Forecasting

We understand that effective budgeting and forecasting are crucial for the success of your business. Our expert team provides tailored strategies that help businesses optimize their financial resources, improve cash flow, and plan for sustainable growth. By leveraging industry insights and analytical tools, we empower companies to make decisions that drive profitability and enhance their competitive edge.

Let us partner with you to navigate the complexities of financial planning and achieve your business goals!

Hiring & Talent Acquisition Support

We help businesses refine their hiring processes from:

Job Description Development
Candidate Evaluation
Onboarding

Let us help you attract and retain the right talent, reducing mis-hires, and building high-performing teams.

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Data and Analytics

Supercharge your business with our exciting Data & Analytics service!

We’re here to provide you with customized insights that ignite strategic decision-making and boost your profitability.

Our passionate team harnesses advanced analytics to turn data into powerful strategies, keeping you one step ahead of the competition.

Let us energize your business ventures with dynamic, results-driven solutions that truly make difference!

Get in Touch